Meet the Blueprint team
Our UK office is currently managed by 4 Directors who support and guide the project teams on all studies and who between them have over 40 years experience from previous agency and client side positions. Read about the key team members below.
Lisa Heideman
Research Director & Co-ownerLisa graduated in modern languages before training as an epidemiologist and working as a researcher and clinical trial manager for the Medical Research Council (MRC) in the UK.
Prior to co-founding Blueprint Partnership, Lisa previously managed the healthcare business unit of another international market research agency. During her market research career, she has been responsible for over 500 international market research studies in a wide variety of methodologies and therapy areas. However, she has particular expertise and interest in more advanced quantitative methods such as conjoint and segmentation. Outside of work Lisa spends as much time as she can at her home in The Netherlands and likes to forget about work by getting stuck into her gardening.
l.heideman@blueprintpartnership.com
Alison Golding
Project DirectorAlison came from a strong science background with a PhD in Biochemistry before starting her pharmaceutical market research career as a graduate at another agency.
Prior to joining Blueprint Partnership as a director in 2008, Alison worked as a Market Research Manager for AstraZeneca supporting the New Opportunities and Biologics teams. With an interest in both qual and quant research Alison enjoys having a variety of project types but she has a particular interest in more clinical, early phase studies. After work, Alison enjoys walking her 2 dogs down the river before ending up in The Didsbury beer garden for a glass or two of wine.
a.golding@blueprintpartnership.com
Mike Pepp
Project DirectorMike graduated in History from Cambridge University, before he went on to study for a degree in Psychology in his spare time after starting a career in market research.
Mike joined Blueprint Partnership as a director in 2010, following 15 years experience in both pharmaceutical and consumer research. His particular area of expertise is in branding and communication research. In addition, Mike is an NLP practitioner with an interest in advanced qualitative techniques to uncover deeper levels of insight. Outside of work Mike is trying to keep fit by setting himself a goal of cycling the nearly 40 mile commute from Liverpool to our office – not much pressure!
m.pepp@blueprintpartnership.com
Katherine Klein
US Research ManagerKatherine is a Biology graduate who started her career as a research scientist in the area of cardiovascular device development in the US. Following completion of her MBA at the Webster University in the Netherlands, Katherine moved into pharmaceutical marketing research. Since joining Blueprint Partnership in 2005, Katherine has developed an interest and expertise within qualitative moderation and hence her role is focussed on conducting US fieldwork and being a more local point of contact for US based clients and affiliates. A large part of Katherine's time is spent travelling around the US with work and so she likes to try and keep her feet on the ground at weekends in her home town of Dallas.
k.klein@blueprintpartnership.com
The Blueprint team
Our team consists of ~30 people with varying backgrounds, levels of experience and skill sets and we value the fact that each one of us brings a different quality and strength to our team.
We aim for a more collaborative and non-hierarchical culture where everyone has a voice and is actively encouraged to make a contribution to help shape the future direction and success of our company. Our team is made up of ~25 'hands on' researchers from exec level through to directors who are actively involved in all aspects of project delivery. We also have an in house team of statisticians, led by Maria Fajarini, and a fieldwork and office support team, led by Kate Shaul.
Peter Heideman
Financial Director & Co-ownerPeter graduated in Law from the University of Nijmegen, the Netherlands. He co-founded Blueprint Partnership with Lisa in 2005 and, since then, has been responsible for the financial management of the company.
p.heideman@blueprintpartnership.com