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The Team

Our people are our strength, they drive us to be the best we can be. At Blueprint we are characterised by curiosity – always asking ‘what if?’.

With over 40 employees across the UK, we have a mix of colleagues from scientific, commercial and research backgrounds and it is this mix that makes us the best choice to work on your project and help you to realise your projects potential.

For over 15 years we have been one of the UK’s leading independent pharmaceutical research agencies we complete on average 60 research projects a year for some of the biggest global and most respected healthcare companies across the globe.

As a business we have grown year on year, but we haven’t forgotten our roots – integrity, honesty and quality before profit. As an independently owned business we understand the value our team can bring, which is why most of them have been with us for years.

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Our seven key directors

Blueprint is led by seven key Directors, who have over 60 years of accumulative experience from both client and agency side positions, teamed with extensive research and pharmaceutical knowledge.

Image - Lisa Heideman

Lisa Heideman

Research Director

Lisa has over 20 years’ experience in pharma market research, bringing her broad and deep methodological and therapeutic area knowledge to Blueprint Partnership. She is recognised both internally and externally for her expertise in complex conjoint and segmentation.

Image - Alison Golding

Alison Golding

Research Director

Alison has over 20 years’ experience in pharma market research, from both agency and client-side positions. She is equally adept at both qual and quant methodologies, particularly enjoying market landscaping and opportunity assessment research. Her experience spans multiple therapy areas, though she has particular expertise in neurodegenerative diseases.

Image - Carolyn Chamberlain

Carolyn Chamberlain

Commercial Director

Carolyn is our commercial lead, responsible for the sales and marketing strategy at Blueprint. She has spent more than two decades working in pharma insight, including ten years at AZ Global HQ, launching key brands in the CV and oncology space. Carolyn has convened, facilitated and spoken at a range of courses and conferences for BHBIA, Intellus, PMRC and EphMra across a range of subjects and techniques, including the fusion and value of blending human intelligence with AI tech. She was appointed to the EphMra Board on 1 October 2021.

Image - Mike Pepp

Mike Pepp

Research Director

Mike is Blueprint’s in-house communications, branding/positioning expert and innovation lead. He is a highly skilled qualitative researcher with over three decades of global pharma insight experience as NLP practitioner and expert moderator. He has worked extensively in rare diseases and across many conditions in oncology, cardiovascular medicine and endocrinology.

Image - Sam Hope

Sam Hope

Research Director

Sam specialises in strategic decision support, from early asset identification through to positioning and launch. Sam has a wealth of knowledge from 15 years of insight experience and has worked across many therapies including oncology and cardiovascular indications. Sam relishes the ‘big’ complex challenges, embedding herself across her client accounts to support them in identifying those key insights that help shape product strategies and inform commercial success of the asset.

Image - Lindsay Widger

Lindsay Widger

Research Director

Lindsay has over a decade of experience of working in global pharma insight and strategy at Blueprint. She is our ‘go to’ expert in complex early stage positioning, trial design testing, patient research and complex quant methodologies which incorporate conjoint and segmentation. Her therapy area experience is diverse and rich, including respiratory disease (ARDS and chronic cough), insomnia, oncology and haemophilia.

Image - Emma Sullivan

Emma Sullivan

Operations Director

Emma is our operations lead – a seasoned researcher with over 16 years’ research experience who has switched focus to spearhead operational excellence within the Blueprint team. She ensures we have the right people, the requisite resource, processes and partners to support our continued growth, while maintaining the high quality we’re known for.

SUPPORTED BY A TEAM OF 40 PLUS BEST IN CLASS RESEARCHERS AND ANALYSTS WE ALL HAVE A BLEND OF SCIENCE, STRATEGY AND COMMERCIAL SKILLS.

Afifa Bano

Afifa Bano

Research Executive

Amy Crone

Amy Crone

Research Executive

Anna Wilson

Anna Wilson

Research Executive

Callum Pickerill

Callum Pickerill

Research Executive

Carly Welsh

Carly Welsh

Associate Director

Chris Fenn

Chris Fenn

Finance Manager

Emma Wright

Emma Wright

Research Manager

Hollie Hamilton

Hollie Hamilton

Research Executive

Mandy Evans

Mandy Evans

Operations Manager

Mark Lundon

Mark Lundon

Senior Analytics Manager

Nikita Mistry

Nikita Mistry

Research Manager

Rachel Bond

Rachel Bond

Senior Research Executive

Rachel Murray

Rachel Murray

Research Executive

Sam Antrobus

Sam Antrobus

Research Executive

Sean Dougherty

Sean Dougherty

Senior Research Manager

Catriona Booth

Catriona Booth

Research Executive

Sruti Dasgupta

Sruti Dasgupta

Research Manager

Stephanie Armstrong

Stephanie Armstrong

Associate Director

Stephen Kent

Stephen Kent

Associate Director

Tesmin Uddin

Tesmin Uddin

Research Executive

Siobhan Davies

Siobhan Davies

Research Consultant

Alex Hunt

Alex Hunt

Research Executive

Fiona Black

Fiona Black

Research Executive

James Thomas

James Thomas

Research Executive

Jason Fairhurst

Jason Fairhurst

Data Analyst

Jack Woodhead

Jack Woodhead

Data Analyst

Ben Carlson-Davies

Ben Carlson-Davies

Senior Research Manager